Case Study #1: QuanSite.com
Posted in Video Sales Letters on 28. Jul, 2010
The following is the first (of many!) Case Studies and examples of different uses of a Video Sales Letter. The following is being used to promote the features and benefits of a really cool software platform called Quansite. It is a website creation and automation platform that makes Social Media, Blogging, and driving traffic easier than ever before!
For this example, I wanted to highlight Coach Deb (creator and user of Quansite) as the focal point and the face of the product. She is GREAT in front of the camera and really made the video what it is!
IMPORTANT Things to Point Out:
My goal with this was to be able to easily explain exactly what Quansite is AND what it does through animation and visuals. I created images that showed Quansite in action so the viewer could understand exactly what this software does. All the while, I am creating a NEED for this product by stressing the benefits of automation and time-saving energy!
Here it is below, enjoy!
And what a fabulous job you DID JAmes!
From copy to completion – you made it easy to talk to the camera.
Thank you for a Brilliant Video!
I’ve already received tons of great feedback from interested fans wanting to get THEIR QuanSite!
Looks like your Copy WORKS!!!!
@CoachDeb
Hi James,
As I tweeted the other day – you did a great job. Deb comes across really well (as usual) but that coupled with the visuals really does work.
Keep up the great work. Look forward to seeing more examples.
John