Category : Marketing

What’s the Point of the FedEx Logo?

What’s the Point of the FedEx Logo?

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting! Have you ever taken a moment to look a bit closer at that infamous Purple and Orange FedEx Logo on the side of their big trucks?  Can you see the small arrow that blends in between the “E” and [...]

“You Can Do Anything You Want in This World, My Son”

My dad always used to tell me this growing up: “You can do anything you want in this World, Son.” Which is great for a young kid.  Nothing is better for an entrepreneurial child than to have supporting parents (even if they did get mad when they realized I sold half their belongings on eBay).  [...]